A lot to read this week! A mixed bag covering defining effective MVPs, the power of qualitative research, accessibility, imposter syndrome, and bias. There’s definitely something of interest in here for you somewhere 😊


Articles/resources

How to define a Minimum Viable Product.
Jeff Bezos: Big Things Start Small.
One of the things people consistently struggle with in product development is starting small and iterating. We call something an MVP, but it seldom is. It’s a version one, planned scrum-fall style, delivered in a neat package and then not touched again for a year.

Sounds familiar? You’re not alone. These two posts, one from the Innovation Machine blog and one from Farnam Street, are great reads if this is something you’re interested in challenging yourself on.


Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively.

“Qual isn’t for watering down ideas. It’s for inspiring them, vetting them and optimizing them,” Caesar says. “From my experience working with startups, I think qual is misunderstood and, consequently, not used often enough. Founders might worship at the altar of data, but they have a lot to gain from leaning into qual as a generative resource. Good qualitative market research sparks insights and adds fuel to the creative fire.”

I found this post to be particularly interesting as I’m doing a lot of qualitative user research at the moment. Every day this week my team and I have been talking with our customers. We’re right at the beginning of something and these conversations are helping us do a few things:

  • They’re validating the opportunity we’re exploring.
  • They’re challenging our assumptions, perceptions, and biases.
  • They’re uncovering elements of the problem space that we hadn’t considered before.

This is a great post if you’re not sure about how to use qualitative research to improve your product development process.


Making the Case for Accessibility.
Apple’s Big Push to Improve Accessibility in iOS 13, iPadOS, and macOS Catalina.
One of the teams at Intercom gave a demo of accessibility improvements they were making. They may have been changes to a relatively small part of the product, but they were significant improvements. Lots of cheering and whooping from the room during the demo.

People don’t talk about accessibility enough. People don’t prioritise it. People lack experience and education about it.


To bundle, or not to bundle: that is the question..

There are only two ways to make money in business: one is to bundle; the other is unbundle.


The Danger of Comparing Yourself to Others.

“The big question about how people behave,” says Warren Buffett, “is whether they’ve got an inner scorecard or an outer scorecard. It helps if you can be satisfied with an inner scorecard.” To make his point, Buffett often asks a simple question: Would you rather be the world’s greatest lover, but have everyone think you’re the world’s worst lover? Or would you rather be the world’s worst lover but have everyone think you’re the world’s greatest lover?


What Can We Do About Our Bias?.

A 4-step roadmap for developing an always-on, honest relationship to bias.


So You’ve Decided To Become A Product Manager.

A practical guide to getting started.


The end of mobile.

I’ve been making charts of internet use, mobile phones and smartphones since the early 2000s. At one point, they were confounding and exciting – could it really be growing that fast? How many people would have these things? Now, we know the answer: everyone. Everyone would have one.


Media and Social

Nothing today!