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Good reads #13: Peeking under the hood at Amplitude and Basecamp.


This week we open with two great posts from Amplitude and Basecamp, where they let us take a look under the hood at recent decisions that are core to who they are as companies. Amplitude talks us through how they changed their focus, and Basecamp shares their thoughts on changes to their employee handbook. I love that both companies are sharing these kinds of insights.

Interestingly enough, for me at least, is how closely these two perspectives align with work I’m doing at the moment (thinking about how we measure customer value, and thinking about what our values are as a company). They help validate some of my findings, and give me something to think about on other aspects of the research.


We’re Evolving Our Product’s North Star Metric. Here’s Why. by Justin Bauer.
Justin talks us through a change to Amplitude’s north star metric, the one metric that they use to guide their product’s direction. This is a great look inside a strong, product led company.

Evolving and explaining how we run our company by Jason Fried.
Jason shares some updates that Basecamp recently made to their employee handbook, which is available for the world to see online. I love that they share this info publicly and that the leadership team values this level of openness.

One thing in particular caught my eye..

First, what are the different responsibilities of an executive vs. a manager vs. an individual? At some level the differences are obvious, but at the edges it’s not always clear. And where there’s murkiness, there’s often confusion and then conjecture.

Whilst I’ve been working on our company’s values, I found it incredibly useful to look at it through this same lens. We found the same thing; even though we share the same fundamental values across the board, the way we behave with those things in mind can differ.

The 10 Commandments of Good Products by Jeff Davidson.
I love a good list, and this is a good list.

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